Guide to Natural Pet Health: Nutrition, Gut Care, Mushrooms
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As pet owners, our furry companions depend on us to make mindful choices for their health and well-being. The Super Zoo 2025 trade show, a hub for cutting-edge pet products and innovation, brought together experts and passionate entrepreneurs to discuss transformative solutions for pets' health. From high-quality pet nutrition to gut health and the science behind natural remedies, this article explores the essential insights shared by industry leaders. Let's dive into the world of natural pet health and discover how you can empower your pets to thrive.
The Importance of Nutrition: Beyond Basic Feeding
Nulo Pet Food's Journey to Revolutionize Pet Diets
The foundation of pet health begins with high-quality nutrition. Nulo Pet Food, founded in 2012 by Michael Landa, was born out of a concerning trend. While running a large pet-sitting business, Landa noticed a startling rise in pets requiring insulin shots - a clear indicator of diet-related issues like diabetes. His solution? A pet food brand focused on high-protein, low-carb, and low-glycemic diets to combat obesity and metabolic diseases.
Jordan Cogdale of Nulo explains, "Pets are like ultimate athletes. They need fuel to jump, pounce, and thrive." Nulo’s range includes kibble, gently cooked shelf-stable meals, freeze-dried raw options, and baked kibble - all formulated to support stable energy levels and prevent insulin spikes. By avoiding ingredients like white potatoes and prioritizing complex carbohydrates, Nulo ensures pets get the nutrition they need for a long, healthy life.
Key Takeaway:
Nutrition is pivotal in preventing chronic diseases like obesity and diabetes. Opt for low-carb, high-protein pet food with a focus on glycemic control to promote steady energy and overall health.
Tackling Everyday Challenges With Smart, Eco-Friendly Solutions
Dooloop: Solving the Poop Bag Problem for Dog Walkers
When it comes to practicality, Beth Haramman’s invention, the Dooloop, shines as a simple yet brilliant solution. Inspired by her experience fostering reactive dogs, Beth designed the Dooloop to hold used poop bags hands-free - a much-needed "third hand" for dog parents managing multiple leashes.
What sets the Dooloop apart? It’s made from BPA-free, recycled plastic in Maine, with zero single-use packaging. It’s a fantastic example of blending convenience, sustainability, and innovation.
Key Takeaway:
Eco-conscious products like the Dooloop make life easier for pet owners while aligning with environmentally friendly values.
Pet Fashion With a Purpose
Teddy the Dog: Humor, Creativity, and Community Impact
Since 2007, Teddy the Dog has combined humor and creativity with a philanthropic mission. Founder Ted Pitcock has built a loyal community of customers who appreciate the brand’s witty designs and high-quality apparel. Beyond entertainment, the company takes pride in giving back by supporting disaster relief and charitable causes.
What makes Teddy the Dog unique is its commitment to thoughtful, sustainable production. From upcycled fabrics to custom designs for independent retailers, the brand offers more than just products - it brings heartfelt storytelling to the pet industry.
Key Takeaway:
Supporting brands like Teddy the Dog enriches pet culture while contributing to meaningful causes. Look for locally crafted, durable products with a story to tell.
The Growing Role of Supplements in Pet Health
Native Pet’s Holistic Approach to Health and Wellness
Supplements are becoming an integral part of pet care, offering targeted solutions for specific health needs. Native Pet, co-founded by Dan Schaefer, emphasizes clean-label, food-based supplements designed for efficacy and taste. From gut health to weight management, their products cater to pet parents prioritizing customization in their pet’s diet.
One standout innovation is Native Pet’s "Trim Down" supplement, developed to tackle the growing issue of pet obesity (affecting 55% of U.S. pets). The formula mimics the effects of GLP-1, helping dogs feel fuller while stabilizing blood sugar levels. Combined with a personalized 90-day weight loss plan, this approach supports healthier, happier pets.
Key Takeaway:
Supplements tailored to your pet’s unique needs can enhance their healthspan and lifespan. Look for clean, food-based options backed by science.
Unlocking the Power of Mushrooms for Pets
Mico Dog: Harnessing Nature’s Medicine
Mushrooms have long been used in traditional medicine, and Mico Dog is leading the charge in bringing their benefits to pets. Founded from a place of necessity, the brand combines ancient wisdom with modern science to address inflammation, cognitive function, and immune health.
Carter Eller, Mico Dog’s Director of Education, highlights the therapeutic potential of mushrooms like reishi (for calming and cardiovascular health), lion’s mane (for cognitive support), and cordyceps (for energy and vitality). Their formulations are backed by rigorous research, including studies on canine cognitive dysfunction (CCD). The brand’s dedication to transparency and U.S.-grown, sustainably harvested mushrooms ensures the highest quality for pets.
Key Takeaway:
Mushrooms are a powerful, natural tool for addressing inflammation and supporting longevity in pets. Consider adding mushroom-based supplements to address issues like anxiety, gut health, or cognitive decline.
The Bigger Picture: A Commitment to Independent Retailers
Across the board, these brands share a commitment to independent pet stores. By partnering with small businesses, they preserve the personalized, knowledgeable support that big-box retailers or online giants often lack. Supporting local stores not only benefits your community but also ensures access to niche, high-quality products.
Key Takeaways
- Prioritize Nutrition: High-protein, low-carb, and low-glycemic diets can prevent chronic illnesses like diabetes and obesity.
- Eco-Friendly Innovations: Practical products like the Dooloop prove that sustainability and convenience can coexist.
- Support Independent Retailers: Shopping local empowers small businesses and ensures access to curated, expert-recommended products.
- Embrace Supplements: Tailored solutions for gut health, weight management, and mobility can extend your pet’s lifespan.
- Explore Mushrooms: Natural remedies like reishi, lion’s mane, and cordyceps offer therapeutic benefits for anxiety, inflammation, and cognitive health.
- Custom Solutions Work: Personalized approaches, such as Native Pet’s weight loss plan, address unique needs effectively.
- Durable, Thoughtful Products Matter: Quality over quantity ensures long-term use and reduces waste.
Conclusion
The insights shared at Super Zoo 2025 reflect a transformative shift in how we care for our pets. From innovative nutrition to eco-friendly solutions and the power of natural remedies, these ideas empower pet owners to make informed decisions. By investing in high-quality products and supporting independent businesses, we can ensure our pets live healthier, happier lives - because they deserve nothing less.
Source: "Live from SuperZoo 2025: Innovators in Pet Care (Part Two)" - Healthy Pet Products, YouTube, Aug 27, 2025 - https://www.youtube.com/watch?v=30boIf3mwdM
Use: Embedded for reference. Brief quotes used for commentary/review.